client motivation and problem space
Determine if there is sufficient opportunity within the Financial Technology (FinTech) space that warrants a new product offering.
key issue to address
Locate an opening in the competitive landscape that provides a gap in service offerings. An opportunity that is suitable for regulation/compliance content and analytical data, aligned with – but not part of, Vertex's current product offerings.
deliverable to address challenge
A future determination (proceed/halt) will be based on the findings from research conducted and materials presented through the innovation stage-gate process.
philosophy and school of thought
User-centric research and product design within the innovation stage-gate process.
Opportunity Space, market viability for a given product that is worthy of additional research.
Learning Goals, a value proposition and the criteria for it to be tested against.
Assumption To Be Tested, a potential solution (product) with an assumed value that a customer would be willing to pay for (value proposition).
Develop a suitable Minimal Viable Product (MVP).
Please Note
regarding sensitive information and/or intellectual property
For this case study many of the specifics regarding the ideas discussed and research results gathered have been removed. Instead, this case study presents a high level overview and the general ideas/results that illustrate a cohesive and logical sequence of events.