Creative Technologist,
Product Innovation & Design
Creative Technologist,
Product Innovation & Design
Hello. I am a Creative Technologist and Product Designer within the Software as a Service (SaaS) Innovation space. On any given day I might be partnering with one or more project teams to define learning goals, conduct research or produce artifacts to report on our findings. To successfully shift my attention between multiple projects I am required to be familiar with the unique details of each opportunity space. I am always learning. My engagement during ideation sessions, daily huddles and qualitative interviews is key to staying on point.
I operate in a support role for each project team to which I am assigned. My specific contribution is creating project documentation and prototypes. These documents are used to explore ideas, document user experiences and provide solution requirements. When performing user testing interviews, I produce Lo-Fi, Hi-Fi or Clickable prototypes to answer a clear set of learning goals within a stage gate. Those same prototypes are further refined to create Documentation during the minimum viable product (MVP) stage.
To support my efforts and those of my team, I am also creating a shared Prototype & Design System within Figma. Design systems are living documents where continued effort, dialogue and documentation are required to keep departments working harmoniously. A design system does this by providing a collaborative resource and facilitates more efficient handoffs between departments and teams. This ultimately provides a more effective and consistent user experience across a suite of digital products.
Below you will find a list of projects I have recently completed. For additional details, take a look at my portfolio (PDF) and curriculum vitae.
Creative Technologist, innovation within software as a solution (SaaS)
Senior Digital Product Developer
Senior UX/UI Designer
Continued education, Master's in Computer Science
Small and medium-sized businesses
Design, illustration, photography, new media
Vertex, Inc.
A tax calculation tool ensuring organizational tax compliance for existing markets. An integrated software as a solution (SaaS) for providing key tax insights, determining all applicable laws, navigating complex product categories and jurisdictional tax obligations. Additionally, the SaaS platform enables organizations to research cost/benefit analysis, determining attractive new markets through timely jurisdictional or product categories tax exemptions.
O Series Calculate tax at the point of transaction using edge computing.
As pioneers in tax automation, Vertex has delivered trusted tax solutions for decades. Tax compliance and research have evolved since the pre-digital days when Vertex first started. During the existence of an Innovation department at Vertex, I have been fortunate to have been involved in many projects. To date, there have only been two projects to have successfully progressed through the stage gate process, both of which are in my portfolio. Currently, one project is in the MVP stage and the second is approaching the general availability (GA) release phase. In my work producing prototypes, conducting interviews and supporting internal peer reviews, I have contributed to a team effort ensuring a solution's technical viability and strategic relevance.
Universal Health Services, Inc.
A shared resource, providing a single source of truth for all healthcare verticals, locations, general medical education consortiums, healthcare provider profiles and service integrations. A Sanity back-end powering a range of use cases and front-ends, each designed to meet specific product requirements.
Sanity A fast and flexible platform for delivering content to digital devices and products (back-end).
Gatsby An open source front-end framework for creating dynamic, optimized websites.
Next.js API Dynamic API routing for service integrations.
WordPress Plugin Extends the core WordPress experience with 58,859 + 1 Universal Directory plugin.
Drupal Module Customizes the core Drupal experience with 47,369 + 1 Universal Directory module.
Netlify Front and back-ends built from code repositories and deployed to a global content delivery network (CDN).
The Universal Directory provides a single source of truth for multiple web solutions, which allows us to maintain consistent data across Universal Health Services' suite of digital products, thereby reducing code redundancy and preventing software bugs. Branding & Design System All healthcare verticals, locations, general medical education consortiums, healthcare provider profiles and service integrations are managed from one universal resource. This massive project evolved from a single Proof-of-Concept: a Sanity solution defined to be a limited use case and test bed. The current, more comprehensive version continues to be refined as it is integrated into new projects. The platform now powers web sites across all healthcare verticals with a custom WordPress plugin and Drupal module. An application programming interface (API) allows the Universal Directory to manage internal and external service integrations. Healthcare Alert System
Universal Health Services, Inc.
A static site generator, pulling content from Sanity, to create campaign micro-sites. Each micro-site is a single page with campaign specific information and a contact form. After a form is submitted, a user is forwarded to a thank you page with supplemental call-to-actions, such as FAQs or instructional videos. The platform supports Acute Care, Independent Physicians Management, Behavior Health and Corporate marketing campaigns, all while maintaining HIPAA compliance.
Sanity A fast and flexible platform for delivering content to digital devices and products (back-end).
11ty A fast and streamlined static site generator (front-end).
FormCarry Form submission processing and channel routing.
Zapier Workflow and integration, migrating contact names / emails from form submissions into ActiveCampaign.
ActiveCampaign Customer Relationship Management (CRM) tools for email marketing, customer engagement and retention.
Netlify Campaign micro-sites built from code repositories and deployed to a global CDN.
The campaign landing page platform (CLPP) provides a robust and automated platform to build static <html> file pages. The platform can automatically deploy Landing/Thank You page pairs for paid radio, pay-per-click or television advertisements. The CLPP supports campaigns from healthcare systems to individual healthcare locations, across all healthcare verticals. The platform is built to handle roughly 300 unique campaigns per year and up to 10,000 submissions per month. Form submissions are handled by the Universal Health Services Referral Registration Team. Name and email addresses are automatically migrated into ActiveCampaign, a customer relationship management (CRM) system, for subsequent email newsletters. This whole process maintains end-to-end Health Insurance Portability and Accountability Act (HIPAA) compliance to protect sensitive patient information while providing actionable marketing data and a clear return-on-investment.